Enter a &lt;b&gt;tag&lt;/b&gt; for this page that will act as an alias when mod_rewrite is enabled at the site level. 

You are limited to 255 characters that can be:

 a-z A-Z 0-9 _ -

For example, the page content may be centered around red shoes. For SEO purposes you might want to enter the following:

red-shoes

Assuming you have named the page red-shoes, this would be the direct link:

http://ex.com/red-shoes